Training Course Digital Marketing

Overview

New channels, new tools, new techniques. Marketing simply does not know how to sit still – it seems that daily, there's a proliferation of developments that mean the humble marketer has their work cut out for them. Don't even get us started on the AI explosion!

This course has been designed after a thorough audit of marketing's foundations, fads, emerging trends and key developments to create a modern syllabus for digital marketing excellence.

Over three live, instructor-led sessions, participants will navigate five modules that will help them develop and refresh their knowledge to stay ahead in a constantly evolving industry.

With exercises, case studies, coursework, and activities, this intensive course is created with engagement at the heart to ensure comprehension that translates into practical application.

Learning Outcomes

Break away from outdated digital marketing practices. The Next-Gen Digital Marketing Course will enable you to reinforce a concrete foundation in essential strategies, introduces innovative ways to optimise existing channels, and unlocks the potential of emerging platforms.

The result will be a comprehensive understanding of the ever-evolving marketing technology landscape to drive efficiency, effectiveness, and measurable results.

Master modern digital marketing trends and tools: Understand the evolution of digital marketing, identify emerging trends like AI, automation, and new platforms, and apply this knowledge to stay ahead in a fast-paced digital landscape.

Align, design, distribute and govern your content with efficiency and precision: Craft relevant, engaging digital content tailored to modern consumer behaviours and leverage AI-powered tools to scale content creation, ensuring maximum engagement and conversions.

Design integrated, omnichannel customer experiences: Develop your ability to strategically plan and execute multi-channel, multi-touchpoint marketing campaigns that align with customer journeys, combining personalisation, automation, and modern digital platforms to drive results.

Measure and optimise marketing performance: Master the art of setting actionable KPIs, utilising advanced analytics, and incorporating AI tools to continuously assess and optimise marketing performance, ensuring ROI and business growth.

Instructor: Carlos Doughty

Carlos Doughty is the Founder and CEO of LXA, having bootstrapped the business from his sofa into a globally leading education company in tech, growth marketing, martech, and marketing operations. He has built a community of over 100,000 enthusiasts in tech, marketing, martech, ad tech, and salestech.

With rich experience in digital transformation programs ranging from CRM and MAP to CDP, he possesses deep knowledge and expertise in running tech and marketing initiatives.

Carlos has consulted on projects for various enterprises and startups across industries, working with prominent brands such as HSBC, Euromoney, JP Morgan, and Freshfields. His global experience spans delivering projects in cities like London, New York, Beijing, Hangzhou, and Singapore.

A regular keynote speaker at marketing and tech events worldwide, he brings nearly two decades of experience in growth, marketing, and technology. He is also the host of the #MarketingBookClub, where he has interviewed notable figures such as Seth Godin and Scott Galloway. In recognition of his contributions, Carlos was named MarTech Business Leader of the Year in the UK.

Instructor: Rachael Smith

Over a decade in the game, Rachael has extensive marketing experience in Entertainment Media, Publishing, Events and Education for B2B and B2C audiences.

Joined the LXA team as its first official employee when the business launched, Rachael has been instrumental in its growth and development across all events, courses and resource products. As a hands-on 'Fat-T' marketer, she has a breadth of knowledge across content, operations, campaigns and strategy, and more, unafraid to roll up her sleeves and find creative solutions to complex problems.

Rachael is passionate about testing, learning and optimising with an insatiable hunger for new knowledge. Her skill set proves transferable across a range of industries and campaigns boasting record label partnership campaigns for Ed Sheeran through to managing the digital content strategy for leading magazine brands such as Marie Claire and Women's Health to leading growth for LXA's Education Portfolio and AntiCon event series.