Keep Upgrading

What's New?

Learning Library Membership

Keep upgrading your marketing skills and knowledge with our membership packed with a suite of learning experiences. From on-demand lessons and courses to resources, reports and guides. Plus, pick..

BECOME A MEMBER

Course

Report: State of AI Marketing & Sales

With increasing investments in AI-driven strategies, businesses are transforming how they engage customers and drive ROI, while overcoming challenges in talent acquisition, data management, and..

DOWNLOAD

Resource

Webinar | 2025 Marketing Academy Planning: a roadmap for success in the AI era

This webinar will explore how AI is reshaping marketing skills, roles, and organisational structures while offering insights into key industry trends.

Event

AI Marketing & Sales Periodic Table

This AI Marketing periodic table pulls together all the key pieces of a solid AI-powered marketing strategy into one easy-to-follow guide. It's a blueprint for making a real impact and ensuring AI..

DOWNLOAD

Resource

Certificate: AI Marketing Course

Become a strategic AI marketing operator. Unlock the future of marketing with this comprehensive AI Marketing course designed to equip you with the skills to thrive in the AI era.

ENROL

Course

Certificate: Digital Marketing Course

Build a fully rounded and comprehensive understanding of digital marketing to advance your career

ENROL

Course

Explore our Courses

Learning Library Membership

Keep upgrading your marketing skills and knowledge with our membership packed with a suite of learning experiences. From on-demand lessons and courses to resources, reports and guides. Plus, pick..

BECOME A MEMBER

Course

Certificate: Digital Marketing

From content marketing, to search engine optimisation, CRM and CX essentials into data-driven insights and organising your marketing stack.

ENROL

Course

Certificate: Data and Analytics Course

This course equips you with the knowledge to leverage data for better customer segmentation and enhanced marketing performance. Transform your approach to marketing with practical, actionable..

ENROL

Course

Certificate: Account Based Marketing (ABM) Course

Explore the evolution of ABM and its distinction from traditional marketing. Participants will develop a robust ABM framework, including marketing, selling, and experience components.

ENROL

Course

Certificate: CX & Omnichannel Excellence

Equip yourself with the core pillars to omnichannel success with real life application of CX Mapping and discover the complexity behind the customer journey. Clarify the difference between..

ENROL

Course

Certificate: AI Marketing Course

Become a strategic AI marketing operator. Unlock the future of marketing with this comprehensive AI Marketing course designed to equip you with the skills to thrive in the AI era.

ENROL

Course

Certificate: Digital Marketing Course

Build a fully rounded and comprehensive understanding of digital marketing to advance your career

ENROL

Course

Certificate: Marketing Technology Course

This course covers the A-Z of auditing and developing your marketing technology strategy.

ENROL

Course

Certificate: Marketing Operations Course

This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.

ENROL

Course

Certificate: Sales Enablement & Sales Ops Course

This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.

ENROL

Course

Join our next event this May 2025

Join AntiCon (by LXA, the events arm) 22nd May 2025, London.

AntiCon sits in the magic middle of event experience. Not a conference, summit or forum, not pretending to be a crazy festival.

AntiCon is the anti-conference that mixes the right content, with the right speakers, with the right experience.

AntiCon is the anti-conference tackling all things marketing transformation. From AI to automation, data to DX, talent to tools, enablement to activation, martech to salestech.

Most Downloaded Guides

Report: State of AI Marketing & Sales

With increasing investments in AI-driven strategies, businesses are transforming how they engage customers and drive ROI, while overcoming challenges in talent acquisition, data management, and..

DOWNLOAD

Resource

AI Marketing & Sales Periodic Table

This AI Marketing periodic table pulls together all the key pieces of a solid AI-powered marketing strategy into one easy-to-follow guide. It's a blueprint for making a real impact and ensuring AI..

DOWNLOAD

Resource

What, Why, How of Marketing Technology - 4Ps of martech

It's our goal at the LXA to help make marketing technology simpleor at least simpler! What follows in our 4Ps of Marketing Technology guide, will provide you a practical framework for doing exactly..

DOWNLOAD

Resource

Marketing Operations Best Practice Guide

It looks at the purpose of the marketing ops role, why it has become more important , how marketing ops teams are structured, and the responsibilities of the function.

Resource

What, Why, How of Marketing Stack Management

A lot of change can unfold in the transformative digital world over the course of a year - we dont have to look much further than the progression of the Marketing Technology Landscape to be reminded.

DOWNLOAD

Resource

Sales Enablement & Sales Operations Best Practice Guide

In this guide, we will explore the key components of effective sales enablement and efficient sales operations, and provide practical advice for those looking to implement a sales enablement strategy.

Resource

Sales Enablement, Sales Operations & SalesTech Periodic Table

Our new periodic table brings together all the essential elements of Sales Enablement, Sales Operations, and SalesTech excellence. This periodic table serves to identify what needs auditing and..

DOWNLOAD

Resource

A Guide to Martech Effectiveness

Marketing technology has become essential to marketers over the past decade. However, many marketers still see technology as the exclusive domain of IT, with key decisions on tech selection taking..

DOWNLOAD

Resource

CDP Best Practice Guide

This guide will help you understand the Customer Data Platform (CDP) space. A comprehensive guide to CDP uses and vendor selection.

Resource

Periodic table of Martech and Marketing Operations

The Periodic table of martech and marketing operations contains a five stage process for looking at your organisation's marketing technology strategy.

Resource

Latest Research Reports

Report: State of AI Marketing & Sales

With increasing investments in AI-driven strategies, businesses are transforming how they engage customers and drive ROI, while overcoming challenges in talent acquisition, data management, and..

DOWNLOAD

Resource

Marketing Capabilities Excellence: Developing & Delivering Your Marketing Capability Program & Academy

A guide to assessing marketing capabilities, planning and delivering a capability program and academy.

DOWNLOAD

Resource

Marketing & Sales Technology Predictions

The latest marketing, sales and technology trends for 2024, looking at data challenges faced by marketers, the growth of AI, and more.

DOWNLOAD

Resource

The State of Martech & Marketing Operations

The State of Martech & Marketing Operations examines the technology challenges organisations are facing, through a survey of CMOs. The industry continues to grow, and maturity levels are improving,..

DOWNLOAD

Resource

State of Sales Enablement, Operations and Technology 2023/24

The State of Sales Enablement, Operations & Technology examines how organisations are adopting sales enablement strategies to deal with a more digital, and more complex, sales process. While..

DOWNLOAD

Resource

The State of Data-Driven Marketing

LXA's State of Data-Driven Marketing & Advertising 2023 Report looks at some key issues and trends around data-driven marketing.

Resource

The State of B2B Digital Event Experience

This report looks at the current state of B2B digital event experience, highlighting the continuing role of virtual events in B2B marketing.

Resource

State of Sales Enablement & Operations

Sales enablement continues to evolve as a function and ecosystem within organisations of all sizes, as businesses align their sales content, training and operational activities to business..

DOWNLOAD

Resource

The State of Martech Report

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one being finding the skills and talent needed to drive martech..

DOWNLOAD

Resource

A Guide to Martech Effectiveness

Marketing technology has become essential to marketers over the past decade. However, many marketers still see technology as the exclusive domain of IT, with key decisions on tech selection taking..

DOWNLOAD

Resource

The State of CX

Based on a survey of 200 CMOs across UK & Europe, The State of CX 2022 report presents the latest key trends and insights in customer experience today and reveals how you can achieve CX excellence at..

DOWNLOAD

Resource

How to Deliver Business Results with a Customer Data Platform

How marketers can use customer date platforms to improve execution of data strategy and drive key business metrics.

Resource

Moving From Basic to Advanced Marketing Analytics

Explore the four phases of the maturity curve that companies ascend as they build out their marketing analytics capabilities with 'Moving from Basic to Advanced Marketing Analytics' the interactive..

Resource

ABM Best Practice Guide

Account-Based Marketing (ABM) has grown in popularity over the past few years, as marketers realise the effectiveness of a more focused alternative to other marketing approaches.

Resource

CDP Buyer Guide

Ultimately, a CDP can help drive a business’ ability to operate with a data informed and customer-centric marketing approach. The LXA CDP Best Practice Guide provides a background into the..

DOWNLOAD

Resource

Workflow Management Best Practice Guide

In this guide, we’ll take a deep dive into the growing market of workflow management tech. We’ll focus on what it is, how it works, and why now is a good time to invest in a robust workflow..

DOWNLOAD

Resource

Marketing Attribution Best Practice Guide

Overview of marketing attribution platforms, and what they can offer to marketers

Resource

Social Media Management Buyer Guide

Social media has come a long way since its first incarnation as forums and message boards.

DOWNLOAD

Resource

Journey Orchestration Engines Best Practice Guide

Customer journey orchestration bridges the gaps between teams and touchpoints to actively manage the customer journey

Resource

Courses

Learning Resources

Marketing Resources

In-Person Events

More

Courses

Learning Resources

Marketing Resources

In-Person Events

More

What's New?

Learning Solutions

Training for me

Training for my team

Explore our Courses

Download the State of AI Marketing & Sales Report

LXA Membership

Build the skills you need to stay ahead.

Build the skills you need to stand out.

Build the skills you need to make a difference.

Build the skills you need to connect.

Build the skills you need for less.

Courses

Resources

Events

The LXA Membership gives you the tools to build your skills in marketing, sales, and tech

I want to learn about MarTech

I want to learn about SalesTech

I want to learn about NextTech

I want to learn about Ad Tech

Join our next event this May 2025

Most Downloaded Guides

Latest Research Reports

Subscribe

LXA