Keep Upgrading

What's New?

Marketing Leaders Dinner

Thursday 20th November, The Virgin Hotel. Join senior marketing leaders for an exclusive dinner with Richard Shotton at The Virgin Hotel, Shoreditch, to share insights and foster connections in a..

Event

LXA CMO Summit

Join the waitlist. An invite-only gathering of industry leaders for actionable insights, networking, and premium experiences focused on AI and marketing strategies.

LEARN MORE

Event

AntiCon DialUp: How to power Netflix-level personalisation in your lifecycle marketing

Thursday 30th October, Online | Everyone knows Netflix has mastered personalisation. But how do they actually do it?

Video

Marketing Capabilities Leaders Lunch

Thursday 6th November, The Ivy Market Grill. Once a year, LXA brings together a select group of senior marketing leaders responsible for marketing capabilities, marketing excellence, and the..

Event

Workshops & Masterclasses

Select one of our open courses to run in-house, in-person or online, as a customised workshop wrapped around your team's needs or as a masterclass, one packed interactive session of the essentials of..

LEARN MORE

Course

Certificate: AI Marketing Course

Unlock the future of marketing with this comprehensive AI Marketing course designed to equip you with the skills to thrive in the AI era. This course is designed for marketing professionals looking..

ENROL

Course

Report: State of AI Marketing & Sales

With increasing investments in AI-driven strategies, businesses are transforming how they engage customers and drive ROI, while overcoming challenges in talent acquisition, data management, and..

DOWNLOAD

Resource

AI Marketing & Sales Periodic Table

This AI Marketing periodic table pulls together all the key pieces of a solid AI-powered marketing strategy into one easy-to-follow guide. It's a blueprint for making a real impact and ensuring AI..

DOWNLOAD

Resource

Explore our Courses

Workshops & Masterclasses

LEARN MORE

Course

Certificate: Next-Gen Digital Marketing Course

On-demand coming soon | Get your All Access Learning Pass to enrol and get certified.

ENROL

Course

Certificate: AI Marketing Course

Unlock the future of marketing with this comprehensive AI Marketing course designed to equip you with the skills to thrive in the AI era. This course is designed for marketing professionals looking..

ENROL

Course

Certificate: Data and Analytics Course

This course equips you with the knowledge to leverage data for better customer segmentation and enhanced marketing performance. Transform your approach to marketing with practical, actionable..

ENROL

Course

Certificate: Account Based Marketing (ABM) Course

Explore the evolution of ABM and its distinction from traditional marketing. Participants will develop a robust ABM framework, including marketing, selling, and experience components.

ENROL

Course

Certificate: CX & Omnichannel Excellence

Equip yourself with the core pillars to omnichannel success with real life application of CX Mapping and discover the complexity behind the customer journey. Clarify the difference between..

ENROL

Course

Certificate: Marketing Technology Course

This course covers the A-Z of auditing and developing your marketing technology strategy.

ENROL

Course

Certificate: Marketing Operations Course

This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.

ENROL

Course

Certificate: Sales Enablement & Sales Ops Course

This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.

ENROL

Course

Most Downloaded Guides

CDP Buyer Guide

Ultimately, a CDP can help drive a business’ ability to operate with a data informed and customer-centric marketing approach. The LXA CDP Best Practice Guide provides a background into the..

DOWNLOAD

Resource

Workflow Management Best Practice Guide

In this guide, we’ll take a deep dive into the growing market of workflow management tech. We’ll focus on what it is, how it works, and why now is a good time to invest in a robust workflow..

DOWNLOAD

Resource

Marketing Attribution Best Practice Guide

Overview of marketing attribution platforms, and what they can offer to marketers

Resource

Social Media Management Buyer Guide

Social media has come a long way since its first incarnation as forums and message boards.

DOWNLOAD

Resource

Journey Orchestration Engines Best Practice Guide

Customer journey orchestration bridges the gaps between teams and touchpoints to actively manage the customer journey

Resource

Latest Research Reports

The State of Martech Report

AI is no longer a nice-to-have — it’s the engine powering the next generation of marketing performance. From composable stacks and contextual data to AI agents and agentic automation, the 2025 State..

DOWNLOAD

Resource

Report: State of AI Marketing & Sales

With increasing investments in AI-driven strategies, businesses are transforming how they engage customers and drive ROI, while overcoming challenges in talent acquisition, data management, and..

DOWNLOAD

Resource

Marketing Capabilities Excellence: Developing & Delivering Your Marketing Capability Program & Academy

A guide to assessing marketing capabilities, planning and delivering a capability program and academy.

DOWNLOAD

Resource

The State of Data-Driven Marketing

LXA's State of Data-Driven Marketing & Advertising Report looks at some key issues and trends around data-driven marketing.

Resource

Courses

Learning Resources

Marketing Resources

Events

More

Courses

Learning Resources

Marketing Resources

Events

More

Download the State of Martech & Marketing Ops Report

Join our next event this May 2025

What's New?

Learning Solutions

Training for me

Training for my team

Explore our Courses

LXA Membership

Build the skills you need to stay ahead.

Build the skills you need to stand out.

Build the skills you need to make a difference.

Build the skills you need to connect.

Build the skills you need for less.

Courses

Resources

Events

The LXA Membership gives you the tools to build your skills in marketing, sales, and tech

I want to learn about MarTech

I want to learn about SalesTech

I want to learn about NextTech

I want to learn about Ad Tech

Most Downloaded Guides

Latest Research Reports

Subscribe

LXA